Tuesday, March 11, 2014

ASPS Report Shows Breast Augmentation Top Procedure - Buttock Enhancement and Neck Lift On The Rise


More and more Americans are opting to enhance themselves with plastic surgery and cosmetic procedures. According to a new report from the American Society of Plastic Surgeons (ASPS), cosmetic surgery procedures in 2013 were up 3% from the 2012. 15.1 million procedures were performed.

Not surprisingly, breast augmentations and nose jobs (rhinoplasty) are still the most popular surgical procedures. More surprising is how sharply buttock enhancements have risen.  Almost 10,000 procedures took place in 2013, which represent an increase of 16 percent from the previous year. 

According to Dr. Robert Young, "Breast Augmentation continues to be the number one procedure I do. The Brazilian Butt Lift is also a very popular procedure in my San Antonio Surgery Center. I've noticed a sharp increase in them over the last two years. I think women like it because you're eliminating problematic fatty areas (usually the abdomen, hips or thighs) with liposuction, while adding desired volume to the buttock." Also of interest was that neck lifts also rose sharply with more than 55,000 neck procedures performed last year.

In a press release by the ASPS, President Dr. Robert Murphy said, “The demand for plastic surgery remains strong, with our statistics showing increases in both cosmetic surgical and minimally-invasive procedures… With new devices and products hitting the market each year, there are more options and choices available to consumers wanting to refresh their look or a little nip and tuck."

What does this mean for the average consumer? 

Plastic surgery procedures are far more accepted by society than in decades past. Women talk much more openly about procedures they want or have had. The Internet is alive with forums where patients can share stories, ask questions, and get information. RealSelf.com has emerged as a leader in this. With today's world of competitive work environments, even men are getting into the act. Procedures for men are on the rise, and men are losing the fear of having procedures done to enhance their looks or reverse the signs of aging. 

New products, devices and technologies are coming into the plastic surgery field every year that help to make cosmetic procedures more attractive to men and women. There are more options and choices available for everyone. At the same time, because of this, it's more important than ever to research procedures you are interested in and find qualified professionals. The ASPS, ASAPS and other professional associations recommend seeking services from a Board Certified plastic surgeon who has experience with those procedures.